Where to buy ethical and sustainable denim jeans

Versatile, dependable and hardwearing, yet still able to be dressed up for an evening out, ethical and sustainable denim jeans should be a mainstay of any conscious closet. One pair, mended and cared for, is all you need for 3-5 years. When you find a pair you love, and that fits you beautifully, remember the brand and stick with it. There is no need to complicate matters by looking around once you’ve found your flattering sustainable pair.

New jeans, in great condition, can be dressed up with a blazer and heels for an evening out. Depending on your workplace, you might even be able to wear them to the office. As they age, torn or worn out jeans a good for a more casual look, and old jean can be turned in to cut off shorts for the summertime. If your good jeans are starting to wear out, now is a good time to start looking around for an ethical and sustainable replacement. You need only buy a new pair once every 3 years or more. So it is worth investing in a good pair.

Here are the best placed to find ethical and sustainable denim jeans:

*denotes an affiliate link. If you click the link and choose to purchase, I may receive a small commission (the price is the same for you). This helps to support my activism and the costs of running this blog. Thanks for your support. 

Nudie Jeans

This Swedish brand sells unisex organic cotton jeans. Nudie Jeans are my go-to brand for jeans. This is partly because they have stores in Australia that I can visit. I have an unusual shape so it is really important for me to try jeans on in the store before I purchase. But I also love Nudie Jeans because they will mend your jeans for free for the life of the product, and at the end of the life, you can opt to return your old jeans in exchange for a discount on your next pair. Nudie repairs and sells old jeans second hand, or reuses the denim in their repair process.

Nudie jeans and unisex, and this is a feature that I love. Not only does it mean that women finally get a decent sized pocket to put phones into (!!!!), but also these have been the most comfortable jeans I have ever owned! I have owned my pair for two years and worn them several days a week for those two years. It is only just last month that I finally needed a repair, and they still look good enough to dress up. They are many years off the scruffy torn jeans look!

At the time of writing, I couldn’t get the Nudie jeans website to load, so it isn’t linked here. But you can find stores in many cities globally. You can also find Nudie Jeans online with worldwide shipping at General Pants* and Nordstrom*.


Patagonia Women's Jeans 1105x447_woodward_f_0261

Beloved outdoor wear brand Patagonia* also offer organic cotton jeans. With a globally accessible online store, they are worth checking out. Combine your order with a couple of eco-friendly t-shirts, recycled nylon swimwear or some new outdoor gear while you are there.

MUD Jeans

The EU really seems to be the place for ethical and sustainable denim. MUD Jeans is another market leader when it comes to organic cotton jeans. They give you the option to lease jeans for a weekly fee. You keep them as long as you want and return for a new pair when they become worn. Personally, I’d prefer to own my jeans and repair and repurpose as they age, but if you are someone who likes to variety, this is an excellent alternative to excess consumption. Add MUD Jeans to your next search, and leave the excess consumption behind.


Kuyuchi Jeans

Producing fair-trade organic cotton jeans since 20o1, Kuyichi claim to be the first brand of it’s kind. While I couldn’t say whether this is true or not, I would certainly confirm that they would have led the market at a time when few consumers were talking about sustainable fashion. Based in the EU with global shipping, they are worth checking out for their large range of feminine styles.


G-Star RAW 

This brand has had a lot of press for their interest in sustainability, and particularly with investor Pharrell William’s G-Star RAW for the Oceans campaign. While the style of this brand doesn’t appeal to me, they are worth considering for their use of recycled nylon, organic cotton, Tencel and other eco-considered fabrics.

Do you have any go-to brands for ethical and sustainable denim jeans? Leave your suggestions in the comments

Photo By: Image Credit: Patagonia
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